Become a Corporate
Partnership
Put your name behind the next generation of Sussex cricket.
Breaking Boundaries is a £1m Sussex Cricket Foundation initiative, backed by the ECB and Focus Foundation, giving over 4,000 young people across the county real access to the game. Partner with us and your brand grows alongside them.
Why partner with us
A cause worth standing behind, an audience worth reaching
Breaking Boundaries is built on a State School Cricket Hub model, connecting schools, clubs, teachers and families across Sussex. It's about confidence, opportunity and resilience as much as it is about cricket.
For partners, that means association with a fast-growing, well-governed programme with genuine county-wide reach, an engaged social following, and direct lines into Sussex Cricket's first-team fixtures and audiences.
IMPACT
Year 1 | Quarters 1 & 2
£1m
Programme investment
4000+
Young people reached
4
Branded regional teams
County
wide hub network
Reach
4,000+ young people and their families across every corner of Sussex. Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.
Credibility
Delivered by Sussex Cricket Foundation, backed by the ECB and Focus Foundation. Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.
Visibility
Physical, digital and broadcast assets across a growing hub and team network. Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.
Partnership Tiers
Three ways to get on the board
1
Programme partner
County-wide, whole-initiative partnership
Naming presence across the entire Breaking Boundaries programme
Branding across all four regional teams and hubs
Priority hospitality at Sussex Cricket first-team fixtures
Media and broadcast presence:
Sky Sports, talkSPORT, BBC Radio Sussex
Feature coverage in cricket trade press
For partners seeking national-scale association
2
3
Four regions, one badge each
Our teams
Breaking Boundaries fields four branded regional teams, each one a rallying point for young players and a distinct home for a local or team partner.
SUSSEX FLARE Haywards Heath
SUSSEX EDGE Uckfield
SUSSEX BLITZ Crawley
SUSSEX SURGE Bognor Regis
Visibility & hospitality
Where your brand shows up
Partnership assets span physical, digital and broadcast touchpoints, plus access to Sussex Cricket's own fixture calendar.
Broadcast
Sky Sports & talkSPORT
Coverage and mentions tied to programme milestones and fixtures.
Trade press
Cricket trade titles
Feature coverage reaching the wider cricket industry and its followers.
Local radio
BBC Radio Sussex
Regional broadcast reach into the communities the programme serves.
Digital & social
Owned channels
Instagram, YouTube and the Breaking Boundaries website and news feed.
Matchday
First-team hospitality
Hospitality packages at Sussex Cricket first-team fixtures.
On the ground
Hub & kit branding
Physical branding across hubs, kit and team materials.
Our outcomes
The impact of your investment
Every partnership funds the same thing at its core: time on a cricket pitch that changes how a young person sees themselves. Here's what that looks like across the young people we reach.
Physical wellbeing
Through regular hub sessions, young people build a lasting, positive relationship with cricket — developing skills, having fun, and staying active well beyond the programme itself.
Mental wellbeing
Through regular hub sessions, young people build a lasting, positive relationship with cricket — developing skills, having fun, and staying active well beyond the programme itself.
Personal development
Through regular hub sessions, young people build a lasting, positive relationship with cricket — developing skills, having fun, and staying active well beyond the programme itself.
Social wellbeing
Through regular hub sessions, young people build a lasting, positive relationship with cricket — developing skills, having fun, and staying active well beyond the programme itself.
